The word ‘Influencer Marketing’ has been causing a buzz in the world of digital marketing of lately and is rapidly catching up with brands as well! A lot of western companies are leveraging this strategy of marketing and a lot of Indian companies are also following suit, with having come up with a lot of successful influencer campaigns during the past 2-3 years. But, before we dive headfirst into what ‘Influencer Marketing’ is, let us understand who an Influencer is, why is influencer marketing both popular & effective and top influencer marketing platforms