We are on the verge of returning to normal as governments gradually lift pandemic-induced restrictions and companies start to reopen. For marketers looking to establish lasting relationships with clients, this has significant consequences in terms of planning events. We might all agree that event marketing for the future might be very unique, considering the unparalleled nature of the pandemic and the profound changes it induces. Marketers need to think and act differently by looking at what the customer will prefer in the future and plan accordingly. The new-age audiences have already started rooting for more virtual activities. The popularity of worldwide activities such as One World: Together At Home showed that it was possible to do this and it is expected to change the way events used to happen earlier.