Here is a little known industry secret – Using GIFs for email marketing is one of the best ways to increase your engagement and conversion rates. GIFs reinforce fundamental marketing strategies with an appealing design. For example, many marketers recommend creating a “sense of urgency” for a product. A well designed GIF can do this in several innovative ways, such as with an animated timer. Read on to find out how top brands like Nike, Lyft, and Amazon connect with their audiences and sell more using strategically placed GIFs.