Technographic data helps determine the tools and technologies used by prospects, and is a great way for marketers and salespeople to target prospects that are interested in purchasing your product. In the age of information, technographics is the future for many businesses looking to incorporate data into their business processes, and it’s here to stay. This means that the earlier you get used to it and incorporate it into your business functioning, the better you will understand it and get to harness its many advantages.