It’s that time of year. The day when shoppers the world over momentarily lose their minds and buy, buy, buy to stock up for the Christmas season. In a tryptophan-induced stupor, they wake up at the crack of dawn (or don’t sleep at all) to find massive deals, shelling out huge amounts of money in the process. It’s a day that’s known simply as Black Friday. While it’s historically been a day when brick-and-mortar retailers see products fly off the shelves, in more recent years e-commerce brands have been cashing in on it as well. And that’s never been more true in 2020. Here’s a list of Black Friday statistics I’ve compiled that show where this holiday has come from, where it’s heading, and how to optimize your marketing efforts so you can take full advantage of it in 2020.