The year 2020 changed the world in more ways than we could have predicted. From a global pandemic to a slowdown in economies, and even civil unrest, we witnessed it all. The result of these developments was many businesses shutting shop. Some temporarily, others permanently. To survive, businesses, started expanding their digital footprint and promoting their brand virtually, using different tools and technologies for optimal growth. SEO was used extensively to increase organic growth and visibility. Social media presence served as a prime factor in brand building. We also witnessed live streams for product marketing, while zoom calls became the default platform of communication. Facebook and Google algorithm kept marketing teams on their toes, and topical content ruled the Instagram battle. However, the digital marketing landscape is fickle. And so, what worked for your brand in 2020 may not work in the upcoming year. Now that we are approaching the last leg of 2020, it is vital to stay on top of the digital marketing trends that’ll work in 2021.