Tourism is one of the largest industries across the world. In 2019, the American travel and tourism industry alone contributed around 580.7 billion US dollars to the global economy. But with the advent of the pandemic, the sector witnessed a significant downturn. Now, as the economy opens up, and with people accepting the new normal, it could finally see the light at the end of the tunnel. According to Mobility Market Outlook, the tourism industry could generate a revenue of 447.4 billion US dollars in the current year. Although it is far from the previous estimation of 712 billion, given the scenario, it is a reasonable and encouraging bounce back. As marketers plan for the upcoming strategy, they should never forget the email campaign is the best to drive growth. As stated by David Newman, a thought-leader in specialized marketing: “Email has an ability many channels don’t: creating valuable, personal touches- at scale.” This channel is not only popular in the USA but also in Europe. With the government enforcing the GDPR regulation that safeguards the private information of European citizens, email marketers need to be more professional while interacting with their customers. So, explore the best and effective travel email marketing strategies for your organization.