With over 2.7 billion monthly active users, Facebook is the most popular social platform globally. So it’s no wonder that many businesses rely on this powerful social network for their advertising. However, setting up and running Facebook lead generation ads can be a little tricky, especially if you’re new to it–you need to pick the right type of CTA, do constant A\B testing, choose the right audience, and so much more. And that’s why we asked 38 marketing experts to share their best practices for creating Facebook lead Ads in this report: