In the online sphere there’s always a guru waxing lyrical about what it takes to run a successful business. Mostly you hear the same stuff: a clear vision, a great product, a smart marketing strategy… lots of Bitcoin. That’s all pretty much true, minus the Bitcoin. But there is one thing we think is often overlooked that we pride ourselves on here at Paperform — customer service. Excellent customer service takes a lot of different things, which we’ll cover in this post. But above all, it requires excellent customer service representatives. Which means it’s up to you to identify talent and make the right hiring choices. To make sure the interview process goes smoothly we’ve put together questions you should ask in any customer service interview, along with some helpful insights from our own Customer Success Lead, Jo Roque.