Did you know that data-driven businesses are 23 times more likely to acquire customers and 19 times more likely to be profitable? No doubt, data is essential for businesses to thrive and grow–but, with a plethora of data available via Google Analytics, tracking and analyzing all of it can be a daunting task. So what’s the best way to make the most out of your Google Analytics data?–by creating and using custom reports. In this report, 28 experts discuss the best ways to use custom Google Analytics reports for your business: