How do you know your B2B marketing campaigns are reaping successful results? The short answer is through reporting. An effective B2B marketing report cuts through all the overwhelming rows of data and gives you digestible and actionable snapshots of your campaigns–what’s working and what isn’t, your best-performing channels, and so on. So, how do you create a meaningful B2B marketing report? What metrics should you highlight in your report that proves the value of your initiatives? Here, 28 marketing experts share the most essential things to include in a B2B marketing report as well as their favorite tools for measuring B2B marketing effectiveness: