In essence, HubSpot offers a powerful customer relationship management (CRM) platform and content management system (CMS) to help businesses increase leads, boost sales, and streamline customer service. There is no doubt that HubSpot has become one of the most comprehensive solutions that successfully delivers the core value of inbound marketing. HubSpot currently serves over 90,000 customers in over 120 countries and has been named one of the most fast-growing, promising companies by Forbes and Deloitte. HubSpot provides exceptional value to companies in terms of data collection within the sales, marketing, and service department. However, its dynamic integration with other tools and platforms is what sets them apart from other competitors like Marketo or Active Campaign.