When and why should you conduct a PPC audit? To maximize your campaign’s performance, it’s worth taking the time to conduct a thorough PPC audit. PPC audits are essential for diagnosing issues across your ad accounts, areas of improvement, and the results you can expect once these improvements are made. Not sure where to begin? Check out these 20 expert tips to learn what to look for when conducting a PPC audit, how often you should run one, and how to do so the right way: