As you might know, I’ve spent my early career doing years of B2C promotional and sweepstakes – where companies like PCH have some of the highest quality (volume, engagement and conversions) email streams.
I can’t tell you enough how well it works. And a good thing is – it works across the board – retail, dr, travel, cpg, etc…
But don’t take my word for it – here is an example of my own – $2500 Email Audit Sweepstakes; it’s a B2B sweeps giving away my most popular engagement. Please join and provide the brand we can work on.
And here are steps taken to build a sweeps like that:
1) Decide on what you’re going to give away & get your T&C/legal right.
2) Automate the logistics of the sweepstakes.
3) Promote (hint: FB, Twitter do work well here).
4) Or co-promote – use the power of your network – find the right partners to sponsor it with you.
5) Award and delight your audience.
Simple? Please don’t hesitate to ask any questions. I’m happy to build and even manage it for you .. or simply provide pointers.
Bottom line – people love giveaways! If done well you can expect 10s of 1000s regs on the b2c side.