So you’re looking for the best software for you or your company to develop stunning videos or kick your video marketing up a notch. You’ve come to the right place. There are many levels in the video editing world – from beginner to expert, from storyteller to clipper. Videos aren’t simple, and they fall into dramatically different categories. We start with some of the most popular, full-fledged tools on the market, then work our way up to the more nuanced, unique offerings that will help almost everyone stand out. Some common questions you might have when looking for video software are: Is it cloud-based? Is it social media-oriented? Are there unique templates and stock video? And does it run best on desktop or mobile devices? Also, what happens when video production involves collaboration between internal and external teams? And what do you do with your stunning videos once they’re finalized, to ensure you maximize their value? Read on to discover the answers to these questions and much more.