Each operating system has unique characteristics and advantages. Understanding the difference in Android and iOS users’ behaviors will help you to pick the right platform and identify the most suitable target group. Studies suggest that iOS users typically have a higher income, higher app engagement, and thus, higher spending per app than Android users. If you want to monetize your app without annoying ads, i.e. charge for downloads, or through in-app purchases, freemium models, or online payments, you should develop for Apple first.