If you want your brand to become a part of digital marketing royalty, it’s important to know that Instagram is the king of all social media. While Facebook may still boast the biggest audience base, winning relationships between brands and customers are formed on Instagram. Feel unsure about that? Check out these stats. 50% of Instagrammers have navigated from Instagram directly to a product page. 69% of marketers invest more money in Instagram marketing than any other individual social media channel. 80% of Instagrammers followed at least one brand. 63% of Americans check their Instagram feeds at least once per day. One-in-three Americans earning at least 75k per year has an Instagram account, as do over 70% of people in the 18-29 age group. In short, it’s safe to say that Insta should be a focal point of your marketing strategy. And it’s not hard to see why. After all, scrolling through photos decided by the Insta algorithm is far more enjoyable than reading aunt Jeanie’s latest conspiracies on Facebook. Your consumers feel the same. Understanding the appeal is one thing. Understanding how to thrive on the social media platform is another. Thankfully, you don’t have to enter the battlefield without a weapon. Nobody likes a complete copycat, but you can certainly pick up some valuable tips by checking out popular accounts. Here are five top tricks that will help level up your game, gained from some of the best in the business.