High-quality email marketing is seeing a comeback because of the ever-changing algorithms of social media platforms, rising costs of ads, and people trying to limit their time spent on social media.
Does email marketing make sense for the mortgage industry?
There are still many people who are not using Facebook or Twitter on a daily basis. But the number of people having email accounts is rising. A lot of purchase, research, and communication nowadays happens online so it makes sense to build relationships with borrowers via emails too.
Email is much more efficient than trying to chase people via phone. They might be busy when you are trying to speak with them or they will take a lot of time to think and come back. A more efficient approach would be to engage with multiple people at once via email campaigns.
In this post, we have drafted 5 tips you can use to create an email marketing strategy designed to engage borrowers, and build relationships with people to close more deals.