The battle of getting qualified leads remains topical — 68% of businesses are struggling with lead generation. Each entrepreneur and salesperson needs more contact data to reach out to potential buyers. We bet you do as well. You want them quickly, right? Oh, yes, you need them cheap as well? Under those circumstances, purchasing leads lists seems like a proper solution. Plenty of providers offer you the “complete list” of emails or phone numbers. They have collected them – you can buy them. One click, one transaction, and you have them all. So, sounds legit, right? And so easy – getting leads’ contacts with one swipe of a credit card. However, such a purchase can backfire and cause endless harm. Why is it that buying email lists can turn out to be a deadly blow for your email marketing? Here are 5 reasons that explain potential traps and pitfalls.