“If you’re struggling with figuring out who you are in the market, then that might be a really good indicator that it’s time to start defining your go-to-market strategy.” This time on the Growth Hub Podcast, host Edward Ford discusses creating a SaaS go-to-market strategy with Asia Orangio, CEO & Founder at DemandMaven and Board Member at Moz. Asia shares a 5-step framework to create a B2B SaaS go-to-market strategy, including: 1. Goals 2. Product-Market-Model-Channel fit 3. Defining your customer 4. Success gaps 5. Guiding principles She also shares some practical examples of building go-to-market strategies.