You can’t go anywhere these days without seeing ads. They’re on your TV, your phone, your work laptop, and your favorite blog. We’re surrounded by ads, both digital and physical. And since there’s no way to get rid of them, we might as well sit back and enjoy the best. If you’re in marketing, then digital advertising is a great skill to have and to hone. Or it’s possible you’re simply curious about the Ad World, and so are we. As with any other marketing discipline, the world of advertising constantly shifts, changes, and evolves. New techniques arise to replace the old ones, and sometimes it’s hard to keep up with the latest news and trends. But why is advertising so important?