Let’s face it. The success of your email marketing strategy depends largely on the quality of your leads. Generating high-quality B2B leads is a tough ground to break but with the right strategy and knowledge, the results are well worth the effort. Compared to B2C companies, it takes more time to qualify a B2B lead. That’s because, in B2C marketing, customers are the sole decision-makers whereas, in B2B marketing, several stakeholders are involved. But how exactly do B2B companies generate leads via email marketing? Here are six effective strategies.