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How do you view your landing page? It is the gateway to your business. While a landing page is a key entryway to a product or service, it is so much more than this. It is the secret tool your business should optimize to strike into the heart of your customers, to give them the need to purchase from you. 6 Landing Page Trends For 2021 A landing page is the culmination of brand development and your entire business, and you need to make it appealing to the eye, but strike the right tone. Here is your one-stop-shop for landing page trends to utilize in 2021. But first, we need to talk about a couple of basics.