It’s true that email marketing and social media are different by nature and each one has its unique characteristics. However, as the digital marketing space is becoming more and more competitive, and customers expect an omnichannel experience, it is only logical to combine two of the most effective marketing channels to get the best results possible. Interestingly, it seems that businesses have understood this and they’ve started adopting a more holistic approach to marketing. So, in this post, we’re going to explore ways that you can integrate your email marketing with a social media strategy.