Customers today have a wide range of options for contacting your business. From social media, live chat, phone calls, SMS, and many others. However, email remains the most popular way for customers to interact with brands. Besides marketing, email can be an amazing sales tool if you devote enough time to crafting the ideal email and sending it to the right target audience. Here are some ideas for great email marketing types, coming from our own experience and the experience of our customers.