Before you start reading this post, we want to address the elephant in the room: People hate popups. In case you’re unfamiliar with Sleeknote, we’re a popup builder, so we live and breathe popups. But honestly, we hate annoying popups too — the ones that are intrusive, generic, and irrelevant. Those that hurt the user experience so badly that you reach for the close button and never look back. People hate popups because most marketers misuse them, or unknowingly fall into the common traps that we’ll talk about today. No matter how much or little experience you have with popups, you likely know that good design and copywriting contribute to a popup’s performance. This post won’t be about those two because we already covered them in earlier posts. We simply want to show you the seven most common website popup mistakes I’ve come across, why they hurt your conversions, and what you can do (better) instead, with real-life examples of high-performing popups.