What is B2B email marketing? Let’s first clarify how B2B is different & similar to B2C. B2B means business-to-business, while b2c means business-to-customer. In B2C communication focuses on emotions. In B2B communication focuses on information, facts, and profit. So B2B email marketing, basically is a specific category of email marketing strategy where your target audience are businesses and not individual customers. Makes sense? Businesses don’t need you to play your charming tricks on them. They’re probably ahead of you in that game. All they want is MORE; more profit, more info, more facts, more numbers, etc. Why B2B email marketing? Just gonna give you some numbers here. According to research, the number of email users worldwide reached 2.9 billion in 2019. That is over one-third of the planet’s population. So, we know that emails are here to stay. 99firms published some B2B email marketing statistics, one of which said, “Email marketing was the most implemented B2B marketing tactic in 2019.” Since people are on their systems, and emails already for their business, it makes sense to target them with emails. Now, only knowing something won’t bring you more sales or boost your business. You need to take actions to execute it. So here are the 8 best ESPs for your B2B biz.