It should be no surprise for you to hear that Stories are huge on Instagram today. With hundreds of millions of people using them each day, you certainly don’t want yours to be the business that gets left behind. Stories is a feature for drawing engagement from your audience like no other. If you’re unsure of how to create appealing Instagram Stories or what your approach should look like, you’re certainly in the right place. It’s something no business active in the social media landscape can afford to ignore for much longer. Finding success on Instagram is now closely tied to how well you craft your Stories. And businesses that aren’t making use of the feature at all are likely to be left behind. You’ll find out all about Stories, what they are and how they can be used as a direct line to your audience in the guide below. It might take some time to adapt and perfect your stories, but with the help of the 8 techniques we’re about to explain, you’ll get there in the end. One thing’s for sure; Stories aren’t going away anytime soon and they’re currently changing the Instagram and social media landscapes for brands. They’re not a novelty or gimmick any longer. Stories are capable of driving engagement and getting your brand noticed.