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For most companies, email marketing is a way to capture and convert new leads — and for good reason too as it has one of the highest conversion rates at 66%.

But beyond brand awareness, product promotion and recovering abandoned carts, email marketing is an effective channel for customer appreciation and retention.

Keeping an existing customer is significantly more cost-effective than trying to attract new ones. Despite being an often overlooked stage of the customer journey, customer retention can have a major impact on your overall success. In fact, having only a 5% increase in customer retention can increase company revenue by 25-95%.

Using email marketing, you can reach out and directly connect with your customers. This not only keeps your brand fresh in the customer’s mind, but it’s also an opportunity to show customers your appreciation, and as a result, keep them coming back.

Some of the benefits of customer appreciation emails include:

  • Increase customer loyalty and repeat purchases
  • More customer marketing through referrals and positive reviews
  • Additional opportunities to upsell without extra ad costs

In this article, we’ll show you nine different types of customer appreciation emails including real-life examples. Let’s get started.