What is sales analysis and why is it important? Sales analysis refers to the process of analyzing your sales data and evaluating the performance of your sales team with respect to the sales goals you’ve set. By performing sales analysis, you’ll be able to boost revenue, optimize your sales process, and make better-informed decisions–but how do you go about it? And which metrics should you actually be tracking when performing sales analysis? In this post, 20 sales experts share their best tips on using sales analysis data to generate more revenue and improve sales performance