Email is everywhere. It’s the one tool that you know you’re going to be using every single day in business. So when you get into work, you check your emails. Over the weekend, you might keep an eye out. And you certainly send essential sales, marketing, and financial communications this way. Around 121 business emails are sent daily. This is a huge number. Yet if we’re all communicating in such a major way via this medium, shouldn’t we make sure that it’s super effective? Think about it. You communicate with customers, colleagues, managers, business partners, clients, support staff, and various other stakeholders daily. So isn’t it essential to make sure that they’re done right? We all know just how easy it is to misunderstand a message or pick up at the wrong time. So it’s safe to say that nailing your email communications is paramount. But what does it take to do that, and does it make a difference? To make each message count, you’ve got to break down the anatomy of a good email. How it’s written, how it’s perceived, how it looks, the tone – and even leading trends. Taking all of this into account is bound to help you improve your email deliverability and get your point across at the same time. Let’s take a look at exactly how you can improve your email communications in just nine simple steps.
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