Every single morning, before heading to my work at Salesflare, I shower, get dressed, do my daily Duolingo courses, eat breakfast and walk the dog. ?

Yup, Duolingo is part of my daily routine. And it is for (probably about 10–20) millions of other daily active users.

It’s a very impressive feat for an app to pull this off. Especially if the app is all about learning a foreign language. That doesn’t sound too exciting, right? ?

Duolingo actually makes language learning fun, and maybe even slightly addictive. ?

How is that even possible?

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We’ll explore how they nail their product… consistently ?