Certified Facebook marketing partner Aitarget together with online stores KupiVIP and OZON.ru talk about the festive season.
The holiday shopping season has now begun, and becomes most active in the first ten days of December. According to Facebook’s internal data, 58% of people buy presents before the start of the final month of the year.
It’s now high time to share your products with the audience who’ll be interested in your ideas and any advantageous offers.
November’s Black Friday and Cyber Monday fit well into the above sales graph. In 2018 more brands paid attention to marketing activities for holiday-related items before Black Friday, with 13 percent even saying they would start such advertising before October began.
Everybody feels holiday vibes: bids at ads auctions grow as do queues in shops.
During this period, you need to win the fight for impressions at high costs and provide discounts on products simultaneously. Here are our tips on how to get a good return on holiday-related advertising investments.