This is the world we live in right now in terms of resources for businesses: – social media marketing; – videos; – podcasts; – chatbots; – A.I, and so on, and so on… Why am I talking about how to run and send email marketing campaigns? Is this some type of a joke? Did I travel to the future from the past just to write this article? Nah, I don’t need to time travel, because emails are still relevant. And a study from Litmus shows that email marketing’s return on investment is 38 USD for every 1 USD spent, on an average. Are you still thinking that sending email marketing campaigns is a thing from the past? If your answer is still yes, you can stop here because I don’t want to waste your time. But, if you got interested in learning more about how to create and send better email marketing campaigns in order to maximize your ROI, keep reading. Before we go any further, let me remind you that the study was talking about average. And you have to put some work first if you want great results. Another thing that I want to say upfront, I will talk more at a strategic level, and give some examples using SendX, but I will not get into specifics, like: What should you write on your emails, for example. So without more BS, let’s dive in.