Have you ever tried brainstorming only to be disappointed with the result? We had the same problem before we learned all the pitfalls.
The brainstorming method is a useful tool — not only in management, marketing, or politics but also for solving personal problems and quickly getting out of a difficult situation. Many companies use brainstorming to find solutions to uncommon issues. The results, however, do not always match expectations.
So what do you have to do to generate brilliant ideas instead of a deluge of useless junk?
Read the common rules of brainstorming in the full post.