Lead Scoring is a type of methodology that is utilized by companies to identify the potential of any particular business opportunity. When companies use this system, they can build scales and benchmarks to rank potential opportunities against the scale to identify customers who are ‘business fit’.
To be considered for proper inclusion in the category of Lead Scoring, a prospect must have the following qualities:
- Deliver features to build and maintain ranking scales based on company goals.
- Deliver features for leads based on marketing positions (Ex: a company that is focused on customers in the USA most likely will not be interested in generating leads in Europe).
- Allow the users to select different scores to leads based on specific predefined criteria (location, company size, revenue, and budget).
- Analyze lead scores against company scales or benchmarks to allow for reporting and analysis that a sales team can properly utilize.
- Integrate advanced analytics with lead intelligence and sales marketing solutions.
- Lastly, it can easily export or import data in standard file formats such as PDF, spreadsheets, or text files.