There are two main ways that you can use data in your content marketing strategy. The first is by using data to plan and inform your plan. It involves analyzing how your existing content is performing, what you can learn to form these pieces, and how to optimize your future one for success. It’s the same kind of processes that you’ll be used to from other parts of your business. The second way of using data in your content marketing strategy is by creating it around pieces of data. This article will go through both of these uses in more detail so you can benefit from both.