As of now, there are about 3.96 billion social media users across the globe. No doubt, social media is key for brand building, content distribution and lead generation. But without the right tools to help you manage your social accounts, track your most important social media metrics and automate publishing, you’ll end up wasting time, energy and resources. So, in this report, we’ve put together an extensive list of the 12 best social media tools to help you promote, sell and manage your brand: