Omri Katz says a common problem when it comes to ecommerce is converting a user into a customer. When someone visits an online store, “98% of online users will leave the online store without completing a purchase,” Katz says. “That means that all of the money that they invest in user acquisition, all of the money that they invest in retention, probably will go to waste,” Katz says. To improve online shopping, Katz created Dialogue, a software service that personalizes customer experiences through AI-powered message creation. His technology also helps merchants understand their users so they can provide better recommendations and serve more impactful campaigns. “You want to have a rich and meaningful experience for each individual user in real time, that can grow revenue, create a better engagement with the brand, and ultimately grow your business,” Katz says.