Revenue Marketing Clinic #1: Full Checkup of a B2B Platform’s Marketing [Case Study]

In the Revenue Marketing Clinic series we take a look at the marketing strategies of B2B companies. We take the role of a doctor, analyzing their complaints and concerns, reviewing their symptoms, and offering remedies. This is the first of the series, featuring a the B2B metal sheet fabrication platform Fractory—looking forward to your comments and feedback!