“It takes many good deeds to build a good reputation, and only one bad one to lose it.”—Benjamin Franklin To make sure that your brand remains in good standing from a customer’s viewpoint requires both proactive and responsive efforts at different moments in time. Check out the following post to learn: * What digital knowledge management is * How a digital knowledge management strategy can help PR teams to manage, maintain, and improve brand reputation * How to implement a digital knowledge management strategy into your process for enhancing your brand’s online reputation