If you’re building a strong online presence for your business, you can generate sales in many ways, from using PPC ads to sending promotional emails. Many eCommerce companies and other businesses that acquire leads and generate sales online agree that email marketing is one of the most effective methods that help generate the most profit. Although email marketing has been around for quite a while, it hasn’t become obsolete. Customers are used to receiving and sending emails. According to research, 60% of consumers note that email is their favorite channel for promotions and updates from businesses. Email is also very effective when it comes to customer acquisition: it’s 40X more effective than Twitter and Facebook combined. Another great thing about email marketing is that it’s affordable. Both big and small businesses can run good email campaigns. Not everyone, however, manages to come up with a winning strategy. You should understand some key principles of email marketing to make it work for you, and you should be aware of many things that can turn your campaign into a disaster. In this article, we will consider both the advantages and disadvantages of email marketing, as well as the most effective practices that will help you boost your sales.