What are the most important sales metrics for SaaS companies to track? Tracking the right sales metrics for your SaaS business is hugely important, as it allows you to measure and analyze your progress towards achieving your customer acquisition, sales, and profitability goals. So to help you identify the right sales metrics to track based on where you are currently at in your business, we asked 30 SaaS sales professionals to tell us the sales metrics they track in this post: