To put it in layman’s terms, social media advertising or marketing is the promotion of anything from a product to service, using a social media platform. If there is one thing that the global COVID-19 pandemic showed us, it is that online shopping is the new titan of commerce. A couple of years ago, investing in a shopping mall seemed to be a no brainer, but the online shopping cart killed the escalator. From large companies to small startups have decided to embrace the web and ditch their store for a piece of the online market. Many companies used to be skeptical, but the sales goals for your online shop kept on growing. Now that everyone wants a bit of the real estate online, getting to know the ins and outs of social media advertising is what is going to make your space known. Here is the beginner’s guide to social media advertising.