$75 billion in a day does sound a bit unbelievable but it’s a fact now. Shoppertainment was the key to such grand success and online store sticking with traditional methods to capture customer attention will find insanely hard to survive the competition. Yes, various Live streaming session that answered product-related What, Which, When, How’s and educated customers while entertaining paid off in form of a very high conversion rate, But there’s were few more things that worked in tandem to beat last year Singles’ Day collection within first 30 mins of World’s Biggest Online Shopping Event.