Enhanced eCommerce is a plugin for the Google Analytics platform. It aims to provide better insights into the shopping behavior of your customers and new visitors. Enhanced eCommerce when compared with standard eCommerce implementation, is more advantageous. The main benefit is that you get access to various reports and also that you can create segments based on events. Enhanced Ecommerce aimed at making critical analysis and tracking customer behavior, an easier move for business analysts and business owners by generating 10 types of reports.