What are the most important Instagram metrics to track? As with any marketing channel, it is important to measure the performance of your campaigns. But with so many metrics available, it’s easy to get overwhelmed with data and obsess over metrics that have little to no business value–so which Instagram metrics should you actually be tracking? Here, 40 social media experts share 20 Instagram metrics you should focus on to help you measure and improve your performance, and make more data-driven decisions, including: