If it seems like kids these days are born with a smartphone in their hand, you aren’t alone. The sheer volume of media they consume is mind-boggling. Many people assume that today’s teens are just wasting their lives with mindless newsfeed scrolling, but all of that screen time has a hidden benefit: It’s setting Gen Z-ers up for a promising career in marketing. Today’s Teenagers Are a Lot Like Bill Gates Like Gates, today’s teenagers have been logging a ton of hours on social media platforms like Facebook and Instagram, and they’ve been doing it from a very young age. Most networks let users create accounts when they turn 13 years old. Coincidentally, that’s the same age when Gates got his start. But the similarities don’t stop there.