It has certainly been an unprecedented year, especially for those of us running a small business or a fledgling startup. At Automata, we began the year with a solid plan and a firm understanding of where we wanted to be by the end of 2020. Unsurprisingly, things could not have turned out more differently. We, like many other businesses, have completely re-examined our company and have tried to find the delicate balance between surviving in the short term and thriving in the long term. We decided to take a look at the content marketing activity of the fastest growing SaaS companies of 2020 as reported in SaasMag and powered by the data behind ContentPro. Of course companies are continuing to write about the same-old-same-old. New product announcements, hiring a new VP of Whatever, and the “Top 5 Dog Walking Apps” have not gone out of style, but there are some definite trends across the 2020 collection of articles written by companies that are unique to the times.