Why are meta descriptions important? Although meta description tags do not directly impact your search rankings, a good meta description can improve your click-through rates (CTR) from SERPs, which in turn, improves your SEO game. So how do you craft compelling and properly optimized meta descriptions? In this guide, 30+ SEO experts discuss how to write click-worthy meta descriptions, the ideal meta description length, as well as great meta description examples you can learn from